DESIGN INSIGHTS & IDEAS
Thoughts about UX/UI, product strategy, branding, design operation, AI and people development.
ACCESSIBILITY IS NOT A CHECKLIST. IT IS A SOURCE OF PRODUCT INNOVATION
Why accessibility works best as a design principle that drives product innovation, not a compliance checklist at the end.
WHY DESIGN SHOULD BE UNOBTRUSIVE: CLARIFYING THE FIFTH RULE OF DIETER RAMS
In the world of Design, mastering fundamental principles is crucial for every designer’s career.
INVESTING IN DESIGN: IF YOU’RE GOING TO DO IT, DO IT PROPERLY
Over the past two decades, as Vietnam’s economy has developed rapidly—particularly its knowledge-based and digital economy—visual and experience design have evolved alongside it.
MOTION TOKENS: WHEN MOTION BECOMES PART OF THE DESIGN SYSTEM
Why motion belongs in your design system, and how to define it with tokens so it stays consistent.
BUILDING A DESIGN TEAM THAT FITS THE BUSINESS (PART 1)
How to build a design team that fits the business: structure, roles, and what to hire for first.
TASTE AND CURATION: THE TWO SKILLS DESIGNERS WILL NEED MOST IN THE YEARS AHEAD
If you have been following recent discussions about AI in design, you may have noticed something interesting.